Today television programs produced by a few American companies, the Majors, are among the most popular with viewers. This dissertation examines the process of cultural uniformisation that has driven this phenomenon by focusing on commercial interactions in the global distribution market for...

Although research on social networks has gained significant influence in the academic world, several factors seem to have lowered its echo in the business world. It is still unclear how this fast-growing stream of research has translated into solid implications for managerial action and decision...

Considerable media attention was focused on how U.S. presidential candidates in 2008 integrated Facebook and other social networking sites into their campaign strategies. In this context, understanding the formation and utilization of online social networks becomes important. Social network...