Showing 1 - 10 of 23
arts. This paper is part of a wider study into marketing communications, branding and relationships in this industry. It is … personal interviews with key marketing personnel from the art galleries and performing arts organisations. Additional data was …
Persistent link: https://www.econbiz.de/10009481939
One of the major contributions of the IMP approach to international marketing has been the concept of interaction …. Often concepts that in international marketing are treated as discrete, are in fact interrelated if the notion of … both the network paradigm and the application of marketing in the international domain. They are also discussed in relation …
Persistent link: https://www.econbiz.de/10009482110
New products are unquestionably imperative for business sustainability and success. Firms need to maintain their competitive advantage, and a major determinant of sustaining competitive advantage is the ability of the firm to develop and launch successful new products. There are highly volatile...
Persistent link: https://www.econbiz.de/10009482114
Networks traditionally have been studied in the context of areas such as industrial marketing in developed country …
Persistent link: https://www.econbiz.de/10009482152
The viability of ethnic market targeting can be increased through high provider retention by customers. Concepts of loyalty and switching are explored and applied to a study of the Portuguese community in Sydney, Australia. Considering three classes of products, the aims are to examine...
Persistent link: https://www.econbiz.de/10009482242
Sales force automation refers to the automation of sales activities within an organization. Depending on the context, SFA may refer to the concept, the tools or the system. Because the literature refers to the importance of customer value creation and competitive advantage in considering SFA,...
Persistent link: https://www.econbiz.de/10009482243
about the nature of their financial decision making which is taking place within the marketing systems that are operating in … marketing flows linking system participants? (Layton 2007 P 239) are considered in terms of the implications for the impact on … communities. Understanding consumers and their behaviour is at the core of marketing yet much of what we know has been derived …
Persistent link: https://www.econbiz.de/10009481898
, that of marketing and management, and presents four key findings (a) that firm innovation and firm market orientation are …
Persistent link: https://www.econbiz.de/10009481904
inform marketing managers on their choices in strategy. Findings suggest that research in this arena is in its infancy and …
Persistent link: https://www.econbiz.de/10009481930
explains why it is important in international marketing to conduct research into business opportunities at the BOP in … development and testing in international marketing to cater for emerging and growing markets. …
Persistent link: https://www.econbiz.de/10009481933