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The ability to attract and retain customers through providing excellent service quality is a necessity for any business in every field. However, before a firm can expect to consistently provide high quality service, it must first know how to measure and identify areas of needed improvement....
Persistent link: https://www.econbiz.de/10009481929
Gambling is acknowledged as a compulsive pathological disorder that has potential for negative socioeconomic impacts in … personal work, social legal and financial arenas. Online gambling has rapidly grown into a US$12 billion dollar industry in …. For gambling providers, the channel offers advantages to traditional land-based enterprises in low-cost operations, access …
Persistent link: https://www.econbiz.de/10009481922
Purpose - Arguing that increasing use of information and communication technologies (ICT) is shifting market power from suppliers to consumers, the ensuing consumer empowerment is presented as an unintended consequence of marketing. Marketing implications arising from this consumer empowerment...
Persistent link: https://www.econbiz.de/10009482145
Hotel management is characterised by a fast pace, diversity of tasks and people, with a specific focus on service quality delivery. (Eddystone & Nebel 1991). Major contributors in the effort to provide quality service to hotel customers are the managers and supervisors of hotels. These middle...
Persistent link: https://www.econbiz.de/10009481938
This paper presents some significant empirical findings about the role of switching cost and alternative attractiveness in developing the long-term relationship between the client and the service-provider in personal financial planning services. Considering switching costs and alternative...
Persistent link: https://www.econbiz.de/10009482064
It has been generally argued that the highly collectivist nature of the Eastern cultures make them more receptive to relationship marketing (RM). However, so far, a very little research has been done on RM in developing countries. Purpose of this study was twofold: one to gain the Bangladeshi...
Persistent link: https://www.econbiz.de/10009482158
The objective of this paper is to enhance our understanding of international business-to-business relationships by presenting empirical evidence on the nature and relative importance of various relationship functions performed by the suppliers and the customers in trading relationships. Using...
Persistent link: https://www.econbiz.de/10009482215