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~institution:"Verlag Dr. Kovač"
~language:"eng"
~subject:"B-to-B-Marketing"
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B-to-B-Marketing
Consumer behaviour
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1983-2012
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Creative industries
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Verlag Dr. Kovač
European Association for Industrial Marketing Research
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AMA Winter Academic Conference <2020, San Diego, Calif.>
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Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
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ECONIS (ZBW)
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Empirical B-to-B marketing research - a literature-based analysis of the period between 1983 and 2012
Kienzle, Natalie
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2016
Persistent link: https://www.econbiz.de/10011542346
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The effects of mere measurement on customer satisfaction and recommendation intention : a longitudinal analysis in the context of transactional surveys
Grigoryants, Nana
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2023
Persistent link: https://www.econbiz.de/10014365433
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