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~subject:"Marketing management"
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Marketing : Konzepte, Instrumente, Aufgaben
Lucco, Andreas
;
Rüeger, Brian
;
Ergenzinger, Rudolf
; …
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2016
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4., aktualisierte Auflage
Persistent link: https://www.econbiz.de/10011449072
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Marketingmanagement : building and running the business : mit Marketing Unternehmen transformieren
Rüeger, Brian
;
Merdzanovic, Adis
;
Wyss, Saskia
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2022
Persistent link: https://www.econbiz.de/10012694025
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