Strategy and management are becoming priorities for the survival and growth of Italian Cultural Firms. After a decade … Italian Cultural Sector in raising private funds. Price marketing will be analyzed next to fundraising as strategies that both …

management. The crucial problem is the financial sustainability of the system for all entities in the medium term and not only … minimize its operating costs, that is precisely the question of the cost management. In the study, it is attempted to …

. Theories of business management are then evaluated with respect to the nature of the airline industry before major elements of …

, and, in the end, describing the practical implications in today’s business corporate management. We basically assume that … growth and provides a working framework for Entrepreneurs and Management leading to the Company’s success. …

dataset that achieves this goal and demonstrates how income distribution data, combined with consumer and marketing data, can … data with pricing, marketing spending, consumer behavior and distribution coverage data makes it possible to measure which …

Marketing literature has emphasized the factors hampering marketing planning and strategizing in small firms, in … marketing have nonetheless shown that small firms do engage in peculiar marketing strategies and activities that do not … contributing to extant theory in entrepreneurial marketing placing under scrutiny the generative moments of marketing strategies in …

The development of the market of a product needs a wide knowledge of consumption and marketing practices relevant. This … measure tools. The marketing chain is simple and in favor of a vertical organisation. Nevertheless, the lack of producers and …

involvement products. According the many/ various marketing principle of high and low involvement grid, consumers have different … consumers’ vigilant behavior. Real-life marketing strategy is a sound strategy, which uses common-sense to analyze the …

improve the work, especially on the sales and marketing. This paper is to capture how social media components are used in SMEs …