Showing 1 - 7 of 7
Digital Media has gained importance over the years, around the world. It has created impact in Pakistan too. This paper … draws comparison in usage and impact of Digital Media in developed worlds with Pakistan and identifies the flaws, the … potential and scope of digital media in Pakistan. Pakistan as the world’s 7th largest country has tremendous potential for …
Persistent link: https://www.econbiz.de/10011259955
categories—in the case of nonfinancial listed firms in Pakistan for the period 2008–10. We make a significant distinction between …
Persistent link: https://www.econbiz.de/10011260986
The purpose of this paper is to investigate the key influencing factors towards mobile marketing acceptance among youth in Karachi. It further analyzes the impact of mobile marketing acceptance on its advertising value. To achieve the objective of this study a convenient sample of 247...
Persistent link: https://www.econbiz.de/10011109924
decomposition of real GDP of Pakistan reveals that the Pakistan’s economy has a declining growth in long-run trend since early 1980s … that however, is expected to start rising in 2001-02. Pakistan is also facing a recessionary phase of third business cycle …
Persistent link: https://www.econbiz.de/10005787051
This paper investigates relationship between institutional quality and economic performance in Pakistan using the …
Persistent link: https://www.econbiz.de/10008567653
This paper presents an index of institutionalized social technologies for Pakistan, covering its two main dimensions … for Pakistan. . Therefore for a policy implication, success of any policy could be influenced by the soundness of …
Persistent link: https://www.econbiz.de/10008567670
The current study extends the knowledge of cognitive processing of advertising messages by urban children in Pakistan … influencing is a topic not explored much in Pakistan. Therefore, the study would add some insights for good understanding the …
Persistent link: https://www.econbiz.de/10008506120