regime. We conduct an empirical assessment, looking at the influence of television and newspapers on the support for Koizumi … support for his principal policy and (2) the effect of watching television is only observed for women and that of reading the … newspaper only for men. Thus, a charismatic male leader on television has a greater influence than his policy on female voters …

regime. We conduct an empirical assessment, looking at the influence of television and newspapers on the support for Koizumi … support for his principal policy and (2) the effect of watching television is only observed for women and that of reading the … newspaper only for men. Thus, a charismatic male leader on television has a greater influence than his policy on female voters …

Television advertising is a most common commercial activity used in advertising medium. Humor in advertising contains … any goods and services. Humor in television advertising is the effective and convenient way to attract the any consumers … humor in television advertising on consumers attitudes …