Although risk analyses of discrete alternatives often identify at least one efficient set for persons who prefer risk, preference for risk is usually ignored when the decision variables are continuous. This paper presents a version of Target MOTAD which can be used when there is preference for risk.

An earlier paper presented a direct expected utility maximization version of Target MOTAD for risk lovers. This paper presents an indirect expected utility maximization version which is more like Tauer's Target MOTAD model. This alternative version is illustrated by applying it to the same...