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~institution:"Westfälische Wilhelms-Universität Münster"
~subject:"Innovation diffusion"
~type_genre:"Hochschulschrift"
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Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
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Modular upgradeability of technological innovations : empirical insights into the role of consumer expectations in the adoption decision process
Bader, Maximilian
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2018
Persistent link: https://www.econbiz.de/10013431006
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