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~institution:"Zwick Center for Food and Resource Policy, Department of Agricultural and Resource Economics"
~subject:"competitive strategy"
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competitive strategy
Marketing
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Cotterill, Ronald W.
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Zwick Center for Food and Resource Policy, Department of Agricultural and Resource Economics
Department of Agricultural and Resource Economics, University of Connecticut
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Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
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On the Competitive Interaction Between Private Label and Branded Grocery Products
Cotterill, Ronald W.
;
Dhar, Ravi
;
Putsis Jr., William P.
-
Zwick Center for Food and Resource Policy, Department …
-
1996
Recent research in
marketing
has focused on cross-category variation in the market share of private label products …
Persistent link: https://www.econbiz.de/10005310639
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