Methodical bases of determination of a motor transport enterprise strategic stability level, based on estimation and analysis of stability of motor-transport enterprise separate types of activity with the use of fuzzy sets theory framework, system and multicriterion approaches have been...

Усовершенствован методический подход к оценке результативности системы маркетинг-логистики в АТП, который отличается от существующих многоуровневой...

The correlation between the marketing and the logistics within an enterprise has been considered. Based on corresponding elements of «7P» and «7R» complexes the basic points of marketing and logistics interaction were identified. The integrated marketing-logistics system in the MTE has been...

A model of partnership at a motor-transport enterprise, which provides four types of partnership, has been considered. The general partnership marketing system of a motor-transport enterprise with major groups of interaction subjects has been suggested. The managing subsystem is presented in the...

The structure of an enterprise potential has been specified by the system of features (depending on the ability of enterprises to search/redistribute the effort using the resources, their origin and scope) the elements of the enterprise potential and the relationship between them have been...

The composition of enterprise potential was specified. Its elements are split according to the system of attributes: the ability of enterprise to carry out search/redistribution of efforts to use the resources, the areas of their origin and the domains of their application. Such classification...

The structure of road-construction enterprises potential has been substantiated in the article in the result of implementation of the suggested research algorithm. This algorithm allows specifying the structure of a certain enterprise's potential by taking into account its specific features as...

The concept «enterprise potential» has been perfected. As opposed to the existing concepts, it includes the fixed time potential change due to the self-development process and the influence of transformation results. The specified concept reflects both internal and external characteristics of...

На основе поэтапно-структурного подхода уточнён процесс формирования потенциала предприятия, который, в отличие от существующих, раскрывает порядок и...

Рассмотрено теоретические и методические положения относительно оценивания потенциала предприятия. Основной целью статьи является усовершенствование...