Incorporating dynamics such as habit formation in analysis of demand can make estimation more reliable and help to explain the “stickiness” in consumer demand behavior when consumers receive new information about products, such as a food safety event or recall. Scanner data allow many...

This paper models consumer food choices with respect to different margarine and spread brands that include a new healthy brand. The results show that the older and smaller size households with higher income and higher education are more likely to purchase the healthy brand. An Almost Ideal...