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~isPartOf:"2006 Annual Meeting, February 5-8, 2006, Orlando, Florida"
~person:"Brorsen, B. Wade"
~person:"Kerin, Roger A."
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2006 Annual Meeting, February 5-8, 2006, Orlando, Florida
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Heterogeneity in Producer's
Marketing
Strategy
Zhang, Tong
;
Brorsen, B. Wade
-
Southern Agricultural Economics Association - SAEA
-
2006
marketing
strategies. The heterogeneous selling response is the same within each segment. …
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