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A Hedonic Pricing Model for German Wine
Schamel, Guenter - In: German Journal of Agricultural Economics 52 (2003) 5
We develop a hedonic pricing model for German quality wine. Quality indicators for 4,141 wines are sensory awards received at the annual German wine competition and the legally required quality category as well as a set of control variables including regional origin, color, style, and their age...
Persistent link: https://www.econbiz.de/10008800968
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Do Native and Invasive Labels Affect Consumer Willingness to Pay for Plants? Evidence from Experimental Auctions
Yue, Chengyan; Hurley, Terrance M.; Anderson, Neil O. - Agricultural and Applied Economics Association - AAEA - 2009
The ultimate objective of commercial horticultural activities is to satisfy the needs of the final consumer. Consumer demand for novel plants drives the ornamental plant industry. Therefore, dispersal of native and invasive horticultural plants can be understood by considering the...
Persistent link: https://www.econbiz.de/10005000508
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Measures of Brand Loyalty
Allender, William J.; Richards, Timothy J. - Agricultural and Applied Economics Association - AAEA - 2009
Though brand loyalty has been studied extensively in the marketing literature, the relationship between brand loyalty …
Persistent link: https://www.econbiz.de/10005012600
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Taste and Visual Influences on Hispanic Consumers' Preferences and Willingness-to-Pay for Pasture-Fed Beef
Luo, Jie; Mainville, Denise Y.; You, Wen; Nayga Jr., … - Agricultural and Applied Economics Association - AAEA - 2009
Experimental Economics methods are used to determine Hispanic consumers’ sensory acceptance of pasture-fed beef and evaluate visual and taste influences on their overall preferences and willingness-to-pay (WTP). Two hundred and thirty-one Hispanic consumers in four experimental sites in...
Persistent link: https://www.econbiz.de/10005012648
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Consumer Preferences for U.S. Pork in Urban China
Ortega, David L.; Wang, H. Holly; Wu, Laping - Agricultural and Applied Economics Association - AAEA - 2009
China’s transition into a developed economy is driving changes in consumer preferences and demand for foods. To evaluate consumer preferences for U.S. pork in urban China, primary data were collected in two metropolitan areas- Beijing and Shanghai. Estimated logit models revealed that an...
Persistent link: https://www.econbiz.de/10005060392
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Dynamic Estimation of U.S. Demand for Fresh Vegetable Imports
Nzaku, Kilungu; Houston, Jack E. - Agricultural and Applied Economics Association - AAEA - 2009
This paper analyses U.S. demand for fresh vegetable imports using a dynamic AIDS model. The commodities selected for the study include tomatoes, peppers, cucumbers and asparagus. The results shows that the demand for fresh vegetable imports is more elastic compared to the demand for domestic...
Persistent link: https://www.econbiz.de/10005014787
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Ansätze für ein produktspezifisches Marketing für Öko-Produkte im konventionellen Handel - Eine Verbraucheranalyse im Elbetal
Wirthgen, Antje - In: German Journal of Agricultural Economics 52 (2003) 3
food, especially concerning conventional retailers, this article aims to improve organic marketing for retailers by means …-specific approaches to improve retail marketing for organic food, in order to more easily tap the market potential. These are for instance …
Persistent link: https://www.econbiz.de/10008802681
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Analyse des verbraucherorientierten Qualitätsurteils mittels assoziativer Verfahren am Beispiel von Schweinefleisch und Kartoffeln
Bruhn, Maike; Grebitus, Carola - In: German Journal of Agricultural Economics 56 (2007) 7
to predict the palatability. This knowledge enables marketers to invent consumer-oriented marketing activities. …
Persistent link: https://www.econbiz.de/10008802712
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Über die Rekonstruktion der Handlung „Einkaufen im Bioladen“ – ein Beispiel für qualitative Sozialforschung nach der „Grounded Theory“
Helmle, Simone - In: German Journal of Agricultural Economics 54 (2005) 6
This article presents a study about the symbolic significance of shopping in the organic store. The data are based on autobiographic reports and analyzed using grounded theory. The result is a concept with finding of identity and well-being as the main categories. According to these categories,...
Persistent link: https://www.econbiz.de/10008802762
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Opportunities and barriers for niche marketing of lamb in European LFAs based on consumer attitudes to product quality
Rahmann, Gerold; Ashworth, Stuart W.; Boutonnet, Jean-Pierre - In: German Journal of Agricultural Economics 50 (2001) 5
achieved by either niche marketing of agricultural products or by environmental payments, which are paid by either the … an opportunity to exploit niche marketing, are discussed. Consumers generally have much less interest in the use of … of farming in LFAs is necessary to grant farmers income, but structural support (e. g. in marketing products under …
Persistent link: https://www.econbiz.de/10008802763