Replaced with revised version of paper 06/28/10

This paper proposes the use of multi-unit auctions in studying consumers’ willingness to pay (WTP) for food products in a multi-unit shopping scenario. We show how this method can overcome the limitations of single-unit experimental auctions in obtaining useful information related to WTP for...

The impact of food scares on meat consumption has been traditionally investigated by estimating food demand systems using aggregated time series. Only a few have considered micro data but none of them has tried to quantify consumers’ reaction to food scares and the speed of such reactions. In...