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Are Canadian Farmers Overconfident?
Fryza, Stefanie A.; Mattos, Fabio - Agricultural and Applied Economics Association - AAEA - 2011
Persistent link: https://www.econbiz.de/10009021078
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Consumers’ Willingness-to-Pay for Retail Branded Beef Products with Bundled Attributes
Franken, Jason R.V.; Parcell, Joseph L.; Tonsor, Glynn T. - Agricultural and Applied Economics Association - AAEA - 2011
With a declining share of the domestic meat market, some beef producers are becoming more attentive to opportunities for value-added products tailored to the desires of certain consumer segments. Using a survey of St. Louis and Kansas City, Missouri meat consumers, this study investigates...
Persistent link: https://www.econbiz.de/10009021144
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Risk Attitude & the Structure of Decision Making: Evidence from the Hog Industry
Franken, Jason R.V.; Pennings, Joost M.E.; Garcia, Philip - Agricultural and Applied Economics Association - AAEA - 2011
for owner-managers making marketing decisions. We assess whether managerial/firm characteristics directly affect the …
Persistent link: https://www.econbiz.de/10009021488
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Consumer Willingness to Pay for Value-Added Blueberry Products: A Payment Card Approach
Hu, Wuyang; Woods, Timothy A.; Bastin, Sandra - Agricultural and Applied Economics Association - AAEA - 2011
Persistent link: https://www.econbiz.de/10009021571
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Apotheken-Marketing : Kundenbindung durch Beratung als strategischer Erfolgsfaktor
Freytag, Jens - 1996
Persistent link: https://www.econbiz.de/10000592138
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Silver dollars : the development of the US elderly market segment
Branchik, Blaine J. - In: Journal of historical research in marketing 2 (2010) 2, pp. 174-197
Persistent link: https://www.econbiz.de/10003979533
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The intellectual odyssey of David D. Monieson (1927 - 2008) : a quest for usable knowledge
Jones, D. G. Brian; Cunningham, Peggy; McLean, Paula; … - In: Journal of historical research in marketing 2 (2010) 2, pp. 198-217
Persistent link: https://www.econbiz.de/10003979537
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The marketing discipline comes of age, 1934-1936
Witkowski, Terrence H. - In: Journal of historical research in marketing 2 (2010) 4, pp. 370-396
Persistent link: https://www.econbiz.de/10008809046