We investigate the strategic pricing for leading brands sold in the carbonated soft drink (CSD) market in the context of a flexible demand specification (i.e. random parameter nested logit) and a structural pricing equation. Our approach does not rely upon the often used ad hoc linear...

This research examines market power using Lau’s Hessian Identity relationships based on the empirical properties of duality theory. We compare the performance of the proposed dual approach using Lau’s Hessian Identity relationships with the simple traditional dual approach.