With a declining share of the domestic meat market, some beef producers are becoming more attentive to opportunities for value-added products tailored to the desires of certain consumer segments. Using a survey of St. Louis and Kansas City, Missouri meat consumers, this study investigates...

In light of the discovery of BSE infected cattle in Canada in 2003, a number of efforts have been undertaken to ensure the safety of beef produced in Canada. Recent discussion has focused on testing live cattle for the BSE prion. This paper investigates consumer acceptance and valuation of beef...