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played by sensory properties in organic market, using a qualitative marketing research technique. Ten in-depth interviews …
Persistent link: https://www.econbiz.de/10010880612
The concept of products having designated country of origin was investigated. It was established that a coherent approach can be developed by systematic organisation and structuring of the available information. A working definition was developed for identification of successful practices in...
Persistent link: https://www.econbiz.de/10010914909
Institutional food buyers in the U.S. are increasingly demanding food products that are safe, traceable, healthier, local/regional, or sustainably produced and supplied. These markets consist of schools, universities, hospitals, charities, correction facilities, clubs and other similar...
Persistent link: https://www.econbiz.de/10010914910
their small dimension. In order to enhance their capability to decide the price, SMEs should focus mostly on marketing, as … price setting is a significant component of the marketing mix. This paper aims to evaluate the relationship between … marketing capability and price setting ability in traditional food SMEs, to outline the role to have well developed marketing …
Persistent link: https://www.econbiz.de/10010914913
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On the agricultural market, like any other market, there are transaction costs such as “discovering what the relevant prices are, the costs of negotiating and concluding a separate contract for each exchange transaction1”, and others. According to our research the average level of...
Persistent link: https://www.econbiz.de/10011069846
The purpose of this study is to model and thereby enable simulation of the complete business entity of fresh food supply. A case narrative of fresh strawberry supply provides basis for this modelling. Lamming et al. (2000) point to the importance of discerning industry-specific product features...
Persistent link: https://www.econbiz.de/10011069847