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~isPartOf:"2012 Annual Meeting, August 12-14, 2012, Seattle, Washington"
~isPartOf:"Lehrbuch"
~person:"Kleinaltenkamp, Michael"
~subject:"Lehrbuch"
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2012 Annual Meeting, August 12-14, 2012, Seattle, Washington
Lehrbuch
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Marketing
-Einführung : Grundlagen - Überblick - Beispiele
Kuß, Alfred
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Kleinaltenkamp, Michael
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2011
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5., überarb. Aufl.
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