This paper explores how lowering consumer search costs based on labeling formats affects the probability of choosing healthy foods. We propose a theoretical model of the links between information costs and consumer choices of healthy foods and empirically test the ensuing propositions with...

Economic studies require accessible accurate data on the occurrence of the disease being examined. In areas where this data is difficult to obtain, serological studies can provide considerable information. Serological data alone does not provide information on the number of cases of disease that...