Nürnberg, Sales & Marketing Director, Electronic Arts Mobile „Ein Feuerwerk erstklassiger Ideen – interessant für jeden, der im … praxisbezogen.“ Frank Hermann, Director Marketing Communications, Sennheiser. …

leveraging innovation, technology, product development and marketing for older consumers and employees. Key lessons are drawn …

Perspektive des Anbieters werden diese zum Marketing-Instrument. Dabei beeinflusst die Qualität der Angebotssituation die …

Synergien zwischen Medizin und Marketing ausschöpft. Eine Vielzahl von anschaulichen Beispielen, Fallstudien und Tipps zum …

1. Marketing in the aeronautics industry -- 2. The Individual and Organizational Purchase -- 3. Business Marketing … Intelligence -- 4. Market Segmentation and Positioning -- 5. Marketing and Sales Action Plan -- 6. Innovation and Product … Management -- 7. Marketing of Services -- 8. Pricing Policy -- 9. Selecting Distribution Channels and Sales Team Management -- 10 …

stakeholderorientierten Marketing, das sowohl im Kontext des Wissenschaftssystems als auch für Organisationen im öffentlichen Sektor und im … und -marketing, des Public Marketing, der Verwaltungswissenschaften sowie des New Public Managements PraktikerInnen im …

This book offers both marketing and sales professionals a rare combined insight into both worlds to continuously … the authors in both Europe and North America. It has never been easier to produce great marketing content and sales … collateral. And yet, 90% of the content that marketing produces is NEVER used by sales. Why not? Because it’s not relevant to the …

This textbook gives a clear and comprehensive overview of the process of strategic marketing planning. The authors … provide a systematic framework that helps to structure the vast and complex marketing knowledge, thus making it more … accessible and easier to use for strategic marketing planning. Many short case reports and examples serve to illustrate the key …

This proceedings volume examines transformation in marketing to better understand current and future standing of the … marketing field. From whether there is a need for transformation in our field; what methodological transformations are necessary … marketing theory, practice, consumption practices and people are transforming as the world continues to change. It is by …