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~isPartOf:"2014 Annual Meeting, July 27-29, 2014, Minneapolis, Minnesota"
~isPartOf:"EB Series"
~subject:"Advertising"
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The Dynamics of Brand Value in the Carbonated Soft Drinks Industry
Huang, Lu
;
Liu, Yizao
-
Agricultural and Applied Economics Association - AAEA
-
2014
-Nash equilibrium. In the second stage, we study the impacts of
marketing
-mix variables on brand values. The empirical results show that …
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