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~isPartOf:"2014 Annual Meeting, July 27-29, 2014, Minneapolis, Minnesota"
~isPartOf:"Lehrbuch"
~subject:"Consumer behaviour"
~type_genre:"Bibliografie enthalten"
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2014 Annual Meeting, July 27-29, 2014, Minneapolis, Minnesota
Lehrbuch
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Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
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Dynamik im
Marketing
: Umfeld, Strategie, Struktur, Kultur
Sabel, Hermann
;
Weiser, Christoph
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2000
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3., überarb. und erw. Aufl.
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