Parting from the issue which elicited value method best predict real consumer’ behavior, this study compares the ability of hypothetical and non-hypothetical choice experiment respect to incentive compatible ranking conjoint analysis and sequential best worst scaling in terms of estimated...

A poor diet fostered by a rapid increase in the supply of affordable processed food has been mentioned as one of the major contributors to obesity and non-communicable diseases. Associated to increases in affordability are the promotions used by retailers. Their impact is controversial because...