We critically review the methodological practices of two research programs which are jointly called 'neuroeconomics'. We defend the first of these, termed 'neurocellular economics' (NE) by Ross (2008), from an attack on its relevance by Gul and Pesendorfer (2008) (GP). This attack arbitrarily...

Contents: 1. Introduction: Useful philosophy of economics / Harold Kincaid and Don Ross -- 2. Utility measurement: Some contemporary concerns / Nathaniel T. Wilcox -- 3. Making progress on causal inference in economics / Harold Kincaid -- 4. Experimental design and bayesian interpretation /...