Despite the widespread popularity of scenario planning techniques as a basis for intervening in the strategic management process, there have been surprisingly few attempts to rigorously evaluate the extent to which, under what circumstances and for what reasons, these procedures yield useful...

The measurement of company performance poses several challenges. Three critical ones are: balancing short-term and long-term performance, the need to use multiple measures to capture the broad meaning of performance, and finding the right peer comparators. We argue that truly sustainable long...