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~isPartOf:"AMS review : official publication of the Academy of Marketing Science"
~isPartOf:"Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung"
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AMS review : official publication of the Academy of Marketing Science
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
SpringerLink / Bücher
393
Journal of business research : JBR
161
Springer eBook Collection
126
Industrial marketing management : the international journal for industrial and high-tech firms
101
Europäische Hochschulschriften / 5
95
Springer eBook Collection / Business and Economics
88
European journal of marketing : EJM
80
Lehrbuch
76
Journal of marketing management : MM
74
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72
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66
Management science : journal of the Institute for Operations Research and the Management Sciences
63
Journal of marketing
62
Marketing theory
62
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
59
Journal of macromarketing : examining the interactions among markets, marketing, and society
58
Journal of the Academy of Marketing Science
54
Journal of historical research in marketing
52
Marketing intelligence & planning
46
Journal of macromarketing
45
Journal of business-to-business marketing
44
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
41
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40
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37
Journal of business ethics : JOBE
36
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
36
essentials
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Journal of strategic marketing
35
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Journal of Islamic marketing : JIMA
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Journal of research in marketing and entrepreneurship : JRME
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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The marketing review
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Hamburger Schriften zur Marketingforschung
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Marketing : ZFP ; journal of research and management
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Bildschirmtext im
Marketing
: Bestandsaufnahme und Erfahrungsbericht ; Dokumentation des Workshops vom 4. Dezember 1984
Meffert, Heribert
(
contributor
)
-
1985
Persistent link: https://www.econbiz.de/10000419039
Saved in:
2
Vom operativen zum strategischen
Marketing
: Dokumentation des Workshops vom 13. Juni 1985
Meffert, Heribert
(
contributor
)
-
1985
Persistent link: https://www.econbiz.de/10000422614
Saved in:
3
Marketing
- quo vadis? : July 7th/8th 1988
Meffert, Heribert
(
contributor
)
-
1988
Persistent link: https://www.econbiz.de/10000775246
Saved in:
4
Formen strategischer Netzwerke und Implikationen für das
Marketing
Meffert, Heribert
;
Netzer, Frithjof
-
1997
Persistent link: https://www.econbiz.de/10000624083
Saved in:
5
Marketing
mit multimedialen Kommunikationstechnologien : Einsatzfelder und Entwicklungsperspektiven
Hensmann, Jan
-
1996
Persistent link: https://www.econbiz.de/10000584041
Saved in:
6
Marketing
von Verkehrsdienstleistungsunternehmen : dargestellt am Beispiel der Deutschen Bahn AG
Meffert, Heribert
;
Perrey, Jesko
;
Schneider, Helmut
-
1998
Persistent link: https://www.econbiz.de/10001356464
Saved in:
7
Marketing
's forthcoming age of imagination
Zaltman, Gerald
- In:
AMS review : official publication of the Academy of …
6
(
2016
)
3/4
,
pp. 99-115
Persistent link: https://www.econbiz.de/10011627985
Saved in:
8
Reflections on
marketing
and imagination
Wilkie, William L.
- In:
AMS review : official publication of the Academy of …
6
(
2016
)
3/4
,
pp. 125-131
Persistent link: https://www.econbiz.de/10011627998
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9
Researching
marketing
capabilities : reflections from academia
Morgan, Neil A.
- In:
AMS review : official publication of the Academy of …
9
(
2019
)
3
,
pp. 381-385
Persistent link: https://www.econbiz.de/10012162477
Saved in:
10
In search of clarity on servant leadership : domain specification and reconceptualization
VanMeter, Rebecca A.
;
Chonko, Lawrence B.
;
Grisaffe, …
- In:
AMS review : official publication of the Academy of …
6
(
2016
)
1/2
,
pp. 59-78
Persistent link: https://www.econbiz.de/10011741482
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