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~isPartOf:"AMS review : official publication of the Academy of Marketing Science"
~source:"econis"
~subject:"Business model"
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AMS review : official publication of the Academy of Marketing Science
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Special issue: a
marketing
perspective on business models
Gatignon, Hubert A.
(
ed.
);
Lecocq, Xavier
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011824737
Saved in:
2
A
marketing
perspective on business models
Gatignon, Hubert A.
;
Lecocq, Xavier
;
Pauwels, Koen
; …
- In:
AMS review : official publication of the Academy of …
7
(
2017
)
3/4
,
pp. 85-89
Persistent link: https://www.econbiz.de/10011824739
Saved in:
3
A new conceptual lens for
marketing
: a configurational perspective based on the business model concept
Leischnig, Alexander
;
Ivens, Björn Sven
;
Kammerlander, …
- In:
AMS review : official publication of the Academy of …
7
(
2017
)
3/4
,
pp. 138-153
Persistent link: https://www.econbiz.de/10011824772
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