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Special issue: a marketing perspective on business models
Gatignon, Hubert A. (ed.); Lecocq, Xavier (ed.);  … - 2017
Persistent link: https://www.econbiz.de/10011824737
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A new conceptual lens for marketing : a configurational perspective based on the business model concept
Leischnig, Alexander; Ivens, Björn Sven; Kammerlander, … - In: AMS review : official publication of the Academy of … 7 (2017) 3/4, pp. 138-153
Persistent link: https://www.econbiz.de/10011824772
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Scientific progress in marketing
Crittenden, Victoria Lynn; Peterson, Robert A. - In: AMS review : official publication of the Academy of … 3 (2013) 1, pp. 1-2
Persistent link: https://www.econbiz.de/10009740055
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Markets, infrastructures and infrastructuring markets
Araujo, Luis; Mason, Katy - In: AMS review : official publication of the Academy of … 11 (2021) 3/4, pp. 240-251
Persistent link: https://www.econbiz.de/10012819647
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Challenging the troubled status of the marketing discipline
Gustafsson, Anders; Ghanbarpour, Tohid - In: AMS review : official publication of the Academy of … 12 (2022) 3/4, pp. 184-187
Persistent link: https://www.econbiz.de/10014225834