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A complex economic evaluation of fairs / exhibitions can be considered as a novelty in the current literature. In this novel approach, each stakeholder group involved in a fair is evaluated in numerical terms, taking into account the specific cash inflow and outflow categories of that group. The...
Persistent link: https://www.econbiz.de/10011143257
Today, companies do not compete individually on the market, but as members of a supply chain, delivering their goods or services to customers through shared collaboration. The main objective of the members in the chain is to satisfy customer needs, in the interest of which they cooperate in...
Persistent link: https://www.econbiz.de/10011143258
target customers. The main task of this paper is to confirm the usefulness of marketing research in modern business as well … results presented in this paper may serve as a good basis for upgrading marketing activities, based on a better understanding …
Persistent link: https://www.econbiz.de/10011078181
Pork Growers. They hold a general meeting every year, where they discuss issues such as volume, quality, price, marketing …
Persistent link: https://www.econbiz.de/10010881551
In the framework of the present study I analysed the wheat production sector. In order to evaluate the situation prevailing in the sector I conducted an economic analysis which I based on primary data collection. The year of investigation was the production year of 2011. Long-term implications...
Persistent link: https://www.econbiz.de/10010918136
new products to the consumers. The aim of this paper is to analyse the honey marketing strategy of Serbian honey producers … that do not differ significantly. They use direct marketing for two reasons: firstly, it affords personal contact with …
Persistent link: https://www.econbiz.de/10011143307
a common character is that the marketing strategy focuses on the distinctive nutritional benefits and other quality … consumers tend to accept higher prices. In marketing communication the image building advertisement can be a common goal. …
Persistent link: https://www.econbiz.de/10005256513
-innovation projects should bring in complementary capabilities: technical, marketing, financial and organizational. Project governance …
Persistent link: https://www.econbiz.de/10005256520
correction model was applied to evaluate three agribusiness fairs. It is established that the corrected attraction radius gives …
Persistent link: https://www.econbiz.de/10005256522
The history of alcoholic distillation dates back over thousands of years. Spirits arrived in Hungary by the mediation of foreign countries, and were used as medicine in the royal court already in the XIV. Century. The first written presence of the pálinka as a word originated in Debrecen...
Persistent link: https://www.econbiz.de/10011275788