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Customer Profitability Analysis Reports for Resource Allocation: The Role of Complex Marketing Environments
Cardinaels, Eddy
;
Roodhooft, Filip
;
Warlop, Luk
- In:
Abacus
40
(
2004
)
2
,
pp. 238-258
Persistent link: https://www.econbiz.de/10005177530
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