Llanos-Contreras, Orlando; Cuevas-Lizama, Jonathan; … - In: Academia Revista Latinoamericana de Administración 37 (2024) 4, pp. 680-701
Purpose This study aims to determine how the communication of a family business identity in a recruitment call influences, directly and indirectly, the response of jobseekers, and whether this response varies according to the level of proactiveness and innovative of the applicants....