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Intro -- Series -- Title page -- Copyright -- Dedication -- Notes on Contributors -- 1 Engagement as Communication: Pathways, Possibilities, and Future Directions -- Measures of Engagement-Three Tiers -- The Organizing Framework of the Handbook of Communication Engagement -- Future Research...
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"Sets out to ground and orientate the student through a broad range of specially commissioned chapters, while also providing the more experienced scholar and teacher with a convenient and comprehensive overview of the latest trends and critical directions"--
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"While there is a huge amount of literature on corporate social responsibility (CSR), there is relatively little advice to be found regarding how CSR should be communicated. This book represents the definitive research collection for CSR communication, taking stock of the existing...
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"Written as a tool for both researchers and communication managers, The Handbook of Crisis Communication is a comprehensive examination of the latest research, methods, and critical issues in crisis communication. Incorporating the views and research of more than 50 top scholars, the book...
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