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SMS Advertising in India: Is T...
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SMS advertising in India : is TAM a robust model for explaining intention?
Bamoriya, Hemant
- In:
Acta Universitatis Danubius / Oeconomica
8
(
2012
)
3
,
pp. 17-27
Persistent link: https://www.econbiz.de/10009776663
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Cross-cultural exploration of consumers' beliefs and behavioral intentions towards QR Codes in marketing : an experimental study in India and USA
Bamoriya, Hemant
- In:
Acta Universitatis Danubius / Oeconomica
10
(
2014
)
4
,
pp. 61-81
Persistent link: https://www.econbiz.de/10011508257
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