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~isPartOf:"Acta Universitatis Lodziensis / Folia oeconomica"
~isPartOf:"ESCP Europe working paper"
~isPartOf:"Journal of macromarketing : examining the interactions among markets, marketing, and society"
~subject:"Globalization"
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Marketing: an introductory tex...
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Acta Universitatis Lodziensis / Folia oeconomica
ESCP Europe working paper
Journal of macromarketing : examining the interactions among markets, marketing, and society
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5
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Ideology for the 10 billion : introduction to globalization of
marketing
ideology
Eckhardt, Giana M.
;
Dholakia, Nikhilesh
;
Varman, Rohit
- In:
Journal of macromarketing : examining the interactions …
33
(
2013
)
1
,
pp. 7-12
Persistent link: https://www.econbiz.de/10009771556
Saved in:
2
The debate on standardization and adaptation in international
marketing
and management research : what do we know, what should we know?
Schmid, Stefan
;
Kotulla, Thomas
-
2009
Persistent link: https://www.econbiz.de/10013446589
Saved in:
3
How market research shapes market spatiality : a global governmentality perspective
Møller Bjerrisgaard, Sofie
;
Kjeldgaard, Dannie
- In:
Journal of macromarketing : examining the interactions …
33
(
2013
)
1
,
pp. 29-40
Persistent link: https://www.econbiz.de/10009771554
Saved in:
4
Special issue on globalization of
marketing
ideology
Eckhardt, Giana
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009771557
Saved in:
5
Marketing
- handel - konsument w globalnym społeczeństwie informacyjnym ; t.2
Gregor, Bogdan
(
contributor
)
-
2004
Persistent link: https://www.econbiz.de/10003054983
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