Ivasciuc, Ioana-Simona; Candrea, Adina Nicoleta; Ispas, Ana - In: Administrative Sciences : open access journal 14 (2024) 12, pp. 1-18
In recent years, Generation Z has had a pivotal influence across global industries, with tourism being significantly impacted. As the first generation fully immersed in digital technology, Generation Z members have travel preferences, behaviours, and values which differ markedly from previous...