Lawrence, Kenneth D.; Pai, Dinesh R.; Klimberg, Ronald; … - In: Advances in Business and Management Forecasting : Vol. 5, (pp. 281-291). 2008
In this chapter, we analyze donor behavior based on the general segmentation bases. In particular, we study the behavior of the individual donor group's support for higher education. There has been very little research to date that discriminates the donor behavior of individual donors on the...