In the food industry, sensory analysis can be useful to direct marketing decisions concerning not only products, for example product positioning with respect to competitors, but also market segmentation, customer relationship management, advertising strategies and price policies. In this paper...

In this paper, we propose preliminary estimators for the parameters of a mixture distribution introduced for the analysis of ordinal data where the mixture components are given by a Combination of a discrete Uniform and a shifted Binomial distribution (<Emphasis Type="SmallCaps">cub model). After reviewing some...</emphasis>

The paper proposes a latent class version of Combination of Uniform and (shifted) Binomial random variables ( <Emphasis FontCategory="NonProportional">CUB ) models for ordinal data to account for unobserved heterogeneity. The extension, called  <Emphasis FontCategory="NonProportional">LC-CUB , is useful when the heterogeneity is originated by clusters of respondents not...</emphasis></emphasis>