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Advertising
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Branchenentwicklung
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Consumer behaviour
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Konsumentenverhalten
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Market research
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Marktforschung
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Cauberghe, Verolien
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Eisend, Martin
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ICORIA <Veranstaltung> <16., 2017, Gent>
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Advances in advertising research
International journal of advertising : the review of marketing communications
10
Journal of business research : JBR
10
Journal of consumer research : JCR ; an interdisciplinary bimonthly
10
Research report / Katholieke Universiteit Leuven, Faculty of Economics and Applied Economics, Department of Applied Economics
8
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
8
Journal of advertising
7
Journal of advertising : official publication of the American Academy of Advertising
6
International journal of advertising : the quarterly review of marketing communications
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of Consumer Research
4
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
Journal of economic psychology : research in economic psychology and behavioral economics
4
Journal of Business Research
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
Advertising in new formats and media : current research and implications for marketers
2
European Advertising Academy
2
European Journal of Marketing
2
Journal of Consumer Behaviour
2
Journal of Economic Psychology
2
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
2
Journal of fashion marketing and management
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
The journal of brand management : an international journal
2
Young Consumers
2
Advances in Advertising Research XIV : Harder, Better, Faster, Stronger: Advertising and Communication between Immediacy and Sustainability
1
Digital advertising : theory and research
1
European journal of marketing : EJM
1
International Journal of Consumer Studies
1
International journal of business communication : IJBC ; a publication of the Association of Business Communication
1
International journal of market research
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of Consumer Psychology
1
Journal of Fashion Marketing and Management
1
Journal of Fashion Marketing and Management: An International Journal
1
Journal of consumer behaviour : an international research review
1
Journal of consumer psychology : the official journal of the Society for Consumer Psychology
1
Journal of current issues and research in advertising
1
Journal of electronic commerce research : JECR
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Power to consumers
Cauberghe, Verolien
(
ed.
);
Hudders, Liselot
(
ed.
); …
-
ICORIA <Veranstaltung> <16., 2017, Gent>
-
2018
Persistent link: https://www.econbiz.de/10011917424
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