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Advertising
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Cauberghe, Verolien
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ICORIA <Veranstaltung> <16., 2017, Gent>
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Advances in advertising research
International journal of advertising : the review of marketing communications
10
Journal of advertising
6
Journal of advertising : official publication of the American Academy of Advertising
4
International journal of advertising : the quarterly review of marketing communications
3
Journal of business research : JBR
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Advertising in new formats and media : current research and implications for marketers
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European Advertising Academy
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European Journal of Marketing
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Journal of Consumer Behaviour
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Journal of fashion marketing and management
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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The journal of brand management : an international journal
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Young Consumers
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Advances in Advertising Research XIV : Harder, Better, Faster, Stronger: Advertising and Communication between Immediacy and Sustainability
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Digital advertising : theory and research
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European journal of marketing : EJM
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International Journal of Consumer Studies
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International journal of business communication : IJBC ; a publication of the Association of Business Communication
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International journal of market research
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Journal of Fashion Marketing and Management
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Journal of Fashion Marketing and Management: An International Journal
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Journal of Happiness Studies
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Journal of consumer behaviour : an international research review
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Journal of current issues and research in advertising
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Journal of electronic commerce research : JECR
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Journal of retailing and consumer services
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Luxury marketing : a challenge for theory and practice
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Nonprofit and voluntary sector quarterly
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Research
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Springer eBook Collection
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SpringerLink / Bücher
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The Routledge companion to consumer behavior
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The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
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The rise of positive luxury : transformative research agenda for well-being, social impact, and sustainable growth
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Young consumers : insight and ideas for responsible marketers
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Power to consumers
Cauberghe, Verolien
(
ed.
);
Hudders, Liselot
(
ed.
); …
-
ICORIA <Veranstaltung> <16., 2017, Gent>
-
2018
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