Demand seasonality in the U.S. Imported Beer industry is common. The financial cycles of the past decade brought some extreme fluctuations to industry demand, which was trending upward. This research extends previous work in this area by comparing seasonal forecasting models for two time...

Business schools are tasked with matching curriculum to techniques that industry practitioners rely on for profitability. Forecasting is a significant part of what many firms use to try to predict budgets and to provide guidance as to the direction the business is headed. This chapter focuses on...