Scholars have examined the importance of culture in entrepreneurship since at least the 1970s. Lounsbury and Glynn (2001) gave these efforts new impetus by explicitly theorizing entrepreneurship as a cultural process. In the intervening 20 years, work in this area has proliferated. To date,...

In this paper, we reflect on the origins and development of our theory of cultural entrepreneurship. We highlight the serendipity that was part of its genesis, and note how our arguments and thinking evolved over time with the literature. We conclude by suggesting some fruitful lines of...