Understanding shopping behaviors with category and brand-level market basket analysis / Inanç Kabasakal, Ege University, Turkey -- Examination of effects of competitive strategies on the e-commerce companies in terms of achieving sustainable competitive advantage / Zafer Adiguzel, Istanbul...

"This book is an essential reference source for the latest research on the impact of digital computing and emerging technological innovations in the realm of business success. Featuring extensive coverage across a range of relevant perspectives and topics, such as IT outsourcing, sustainable...

Semantic++ electronic commerce architecture and models in cloud / Guigang Zhang, Chao Li, Yong Zhang, Chunxiao Xing, Sixin Xue, Yuenan Liu -- A literature review on IT value management: assisting organisations to realise benefits from IT-enabled investments / Kim Maes, Steven De Haes, Wim Van...

"This book offers insights into issues, challenges, and solutions related to the successful application and management aspects of electronic business, providing a comprehensive framework for researchers and practitioners in understanding the growing demand of e-business research"--

"This book seeks to present, analyze, and illustrate the challenges and rewards of developing and producing mobile commerce applications, emphasizing the integral role M-commerce plays in global business."

"This book explores the transformations occurring in the virtual marketplace as consumer needs and expectations shift to the new age of online shopping by emphasizing the difficulties business professionals face in the digital age in addition to opportunities for market growth and new product...