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Customer orientation, CRM organization, and hotel financial performance : the mediating role of customer satisfaction
Dah, Helen M.; Blomme, Robert J.; Kil, Arie; Honyenuga, … - In: Advances in hospitality and leisure 18 (2023), pp. 113-135
Persistent link: https://www.econbiz.de/10014247590
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Hotel customer retention : a study of customers' perspectives in an emerging market
Adzoyi, Paulina N.; Blomme, Robert J.; Honyenuga, Ben Q. - In: Advances in hospitality and leisure 17 (2022), pp. 21-36
Persistent link: https://www.econbiz.de/10014309047
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Organizational readiness : key to successful CRM implementation in hotel industry
Dah, Helen M.; Blomme, Robert J.; Kil, Ad; Honyenuga, Ben Q. - In: Advances in hospitality and leisure 17 (2022), pp. 129-145
Persistent link: https://www.econbiz.de/10014309284