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~isPartOf:"Advertising and consumer psychology"
~subject:"Kognition"
~subject:"United States"
~type_genre:"Bibliographie"
~type_genre:"Collection of articles of several authors"
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Applying social cognition to consumer-focused strategy : [papers presented at the 23rd annual
Advertising
and Consumer Psychology Conference, which was held on May 21-23, 2004, in...
Kardes, Frank R.
(
ed.
);
Herr, Paul M.
(
contributor
); …
-
2005
Persistent link: https://www.econbiz.de/10002454921
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Diversity in
advertising
: broadening the scope of research directions
Williams, Jerome D.
(
contributor
)
-
2014
-
First issued in paperback
Persistent link: https://www.econbiz.de/10010414491
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