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Advertising theory
Journal of advertising : official publication of the American Academy of Advertising
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Journal of current issues and research in advertising : JCIRA
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Journal of marketing theory and practice
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Young consumers : insight and ideas for responsible marketers
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Journal of consumer behaviour : an international research review
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Marketing research : a magazine of management and applications
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Advertising and violence : concepts and perspectives
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Human resource management review
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International journal of advertising : the review of marketing communications
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Journal of consumer affairs : official publication of the American Council on Consumer Interests
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A theory of advertising to children
Laczniak, Russell N.
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Carlson, Les
- In:
Advertising theory
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(pp. 135-148)
.
2012
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