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Political opinion formation
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Advertising theory
International journal of advertising : the quarterly review of marketing communications
11
Journal of advertising research
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International journal of advertising : the review of marketing communications
5
Journal of advertising
5
Journal of advertising : official publication of the American Academy of Advertising
5
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
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European Advertising Academy
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International journal of market research : JMRS ; the journal of the Market Research Society
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Journal of business research : JBR
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Journal of current issues and research in advertising
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Journal of service management
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Advances in advertising research
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Advertising in new formats and media : current research and implications for marketers
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Challenges in an age of dis-engagement
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European Journal of Marketing
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International advertising and communication : current insights and empirical findings
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Journal of Business Research
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Journal of current issues and research in advertising : JCIRA
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Journal of management information systems : JMIS
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Journal of marketing communications
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Media and convergence management
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Quality & Quantity: International Journal of Methodology
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SpringerLink / Bücher
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The SAGE handbook of marketing ethics
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The Sage handbook of advertising
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Political advertising
Moorman, Marjolein
;
Neijens, Peter
- In:
Advertising theory
,
(pp. 297-309)
.
2012
Persistent link: https://www.econbiz.de/10009524036
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