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Advertising theory
Journal of advertising : official publication of the American Academy of Advertising
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International journal of advertising : the review of marketing communications
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Toward theories of advertising : where do we go from here?
Stafford, Marla Royne
- In:
Advertising theory
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(pp. 541-545)
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2012
Persistent link: https://www.econbiz.de/10009524018
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